A good audit can show you your content wins, changes in your audience and give you a strategy for building your content calendar going forward. It’s also an essential step in any rebranding as it can reveal information about your audience and their interests that can help develop your brand’s new messaging. Here is a list of questions to work into your next audit to help your team dig a little deeper.
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Whether you are a social pro or not, 2020-21 has rewritten quite a few of the long-standing social media rules. Now more than ever, companies are being asked to do more than post a funny photo on National Coffee Day. Brands are now expected to take stances, be intensely transparent about their culture and loosen the reigns around how they interact with their online community. The B2B space on social media hasn't been immune to these changes, so here are four facets of your social media you should consider refreshing as this incredible year comes to a close.
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