Whether you are a social pro or not, 2020-21 has rewritten quite a few of the long-standing social media rules. Now more than ever, companies are being asked to do more than post a funny photo on National Coffee Day. Brands are now expected to take stances, be intensely transparent about their culture and loosen the reigns around how they interact with their online community. The B2B space on social media hasn't been immune to these changes, so here are four facets of your social media you should consider refreshing as this incredible year comes to a close.

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