6 Questions to Ask During Your Next Social Media Audit

The question I get asked most often from marketing teams centers around how to bounce back and find fresh ideas for getting their social media content strategy back on track after a rough year of reacting instead of creating. My first answer is always to take a step back and spend an afternoon doing an audit of all of your digital marketing tools: website, email marketing, and social media accounts.

A good audit can show you your content wins, changes in your audience and give you a strategy for building your content calendar going forward. It’s also an essential step in any rebranding as it can reveal information about your audience and their interests that can help develop your brand’s new messaging. Here is a list of questions to work into your next audit to help your team dig a little deeper.

1)    What do we want social media to be doing for our company going forward?

2)    Do analytics really matter to our marketing and, if so, what metrics matter most?

3)    Will this data help jumpstart a brand refresh in any way?

4)    Does our social media strategy work with our website? If not, how can social drive more traffic to specific parts of your site?

5)    Who is our ideal follower and what resources are they looking for?

6)    Does each network where we have an account have a strategy that aligns with that particular audience or do we customize content to each network?

Bonus Question: Are we genuinely engaging with our audience on each network or are some networks less important? Should we be everywhere and anywhere with our social media strategy?

Is an audit something you dream of, but your team doesn’t have the bandwidth to take on right now? I completely understand (and empathize with) and can take this very important part of your marketing strategy off your list. Audits take less than two weeks to complete and include a one-hour presentation where I tell your team where you stand, make recommendations, answer all of your questions about social media, and I will tell you what to do next with the audience you have. It’s a very fun process and one of my favorite services I offer. There’s no better way to clear away the cobwebs and burnout than having a new game plan that works.